The challenge
F&B revenue lived and died in the fifteen-minute interval. Counter queues capped how many guests could order, staff shouted orders to the kitchen with predictable mishears, and guests deep in a row simply didn't bother. Each cinema priced items slightly differently, so the chain managed nine separate menus by spreadsheet, and month-end GST reporting meant reconciling them all by hand.
What we deployed
DigiEats went in across all nine cinemas with three ordering modes: self-service kiosks that run fullscreen in the lobby, per-seat QR codes so guests order without leaving their row, and post-paid BillMe, with checkout built in and coupons and percent or value discounts settable per mode. Every order lands on the Kitchen Display System and advances through Paid, Accepted, Preparing and Ready, replacing shouted orders. The chain admin sets per-cinema, per-item and day-of-week pricing centrally, manages films, showtimes and banners in the built-in CMS, and reads CGST/SGST-level sales reports per cinema and mode. Bills share to WhatsApp. Concession menu screens above the counter run on the Digisigns CMS.
Three ways to order, one kitchen queue
DigiEats runs the same menu through kiosk, QR-at-seat and post-paid BillMe modes, with pricing and discounts set per mode and checkout built in. Every order joins one Kitchen Display System queue, Paid, Accepted, Preparing, Ready, so the kitchen works from a screen, not from memory. Admin stays central: films, showtimes, banners, per-cinema day-of-week pricing and GST-level reports in one dashboard. More on DigiEats, the wider feature list, or restaurant deployments for the counter-service version of the same stack.
“The interval window didn't get longer. We just stopped needing everyone to reach the counter in it.”
A representative deployment story based on typical Digisigns rollouts. Details are anonymized and consolidated; metrics reflect ranges observed across comparable deployments.